Details

Skin Types: All Skin Types

Skin Concerns: Acne-Prone, Oiliness, Irritation, Redness

Why We Love it

Propolis extract 60%

There is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.

Niacinamide 2%

Among the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.

BHA 0.5%

As a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.

What to Expect

The Scents: Scent Free

The Texture:  It has a honey-like thick texture, but once absorbed into the skin, it does not leave a sticky feeling.

Makes Skin Look/Feel: Balanced, hydrated and plump

How To Use: 

After cleansing and toning, apply 2-3 drops of serum on the face and neck. Gently massage and pat gently to help absorption. Follow with moisturizer.

About the Brand: 

The Beauty of Joseon is a South Korean skincare brand that has gained popularity for its products inspired by traditional Korean beauty and skincare practices. Here is an overview of the brand's history:

Founding and Early Years: The Beauty of Joseon was founded in South Korea, and it takes its name and inspiration from the Joseon Dynasty (1392-1910), a significant period in Korean history known for its cultural and artistic achievements. The brand was established with the vision of incorporating traditional Korean beauty ingredients and wisdom into modern skincare products.

Heritage and Tradition: The brand focuses on infusing its products with ingredients that have been used in Korean traditional skincare for centuries, such as rice, ginseng, and black sesame. These ingredients are valued for their potential to improve the skin's texture and appearance.

Product Line and Key Offerings: The Beauty of Joseon has introduced a range of skincare products that have gained a dedicated following among beauty enthusiasts. Some of its notable products include the Dynasty Cream, Radiance Cleansing Balm, and Revive Serum. These products often contain a blend of traditional ingredients and modern skincare technology.

Modern Success and Global Expansion: The brand's emphasis on traditional Korean beauty practices and ingredients has resonated with consumers seeking natural and effective skincare solutions. This has led to increased visibility and demand for their products not only in South Korea but also internationally.

Collaborations and Innovations: The Beauty of Joseon has occasionally collaborated with other brands and experts in the beauty industry to create innovative products. These collaborations have helped the brand maintain its reputation for quality and efficacy.

The Beauty of Joseon's commitment to honoring Korea's rich beauty heritage while providing effective and modern skincare solutions has contributed to its success in the competitive beauty industry. The brand continues to grow and gain recognition among skincare enthusiasts worldwide.