Now, experience the full range of BOJ Serums, including Calming, Glow, Glow Deep, and Revive, all within one comprehensive Hanbang Serum Discovery Set. Discover the ideal serum, or combination of serums, that your skin will adore.

 

Details

Skin Types: All Skin Types

Skin Concerns: Dullness, Dehydration, Dark Spots, Pigmentation, Tired, Mature Skin

 

Why We Love it

Calming Serum: Green Tea + Panthenol

Solution: Green tea leaf water 76% + Panthenol 2%

Notable ingredients: Centella Asiatica Extract, Artemisia Vulgaris Extract, Sodium Hyaluronate

Texture: Watery and lightweight texture

Benefits: Soothing, Calming

Glow Serum: Propolis + Niacinamide

Solution: Propolis Extract 60% + Niacinamide 2%

Notable ingredients: Betaine Salicylate (BHA), Tamanu Oil, Tea Tree Extract

Texture: Honey-like texture

Benefits: Anti-acne, Anti-inflammation

Glow Deep Serum: Rice + Alpha-Arbutin

Solution: Rice bran water 68% + Alpha-Arbutin 2%

Notable ingredients: Glycerin, Niacinamide, Soybean Seed Extract, Barley Extract, Rice Extract, Sesame Extract

Texture: Watery and lightweight texture

Benefits: Anti-pigmentation, Brightening

Revive Serum: Ginseng + Snail Mucin

Solution: Ginseng Root Water 63% + Snail Mucin 3%

Notable ingredients: Ginseng Root Extract, Adenosine, Matsutake Extract

Texture: Lightweight, Mucin-like texture

Benefits: Anti-wrinkle, Anti-pigmentation

 

What to Expect

The Texture: See individual product descriptions

Makes Skin Look/Feel: Brightened, soothed, and revived

 

How To Use: 

Apply 2-3 drops of serum onto the skin and pat gently to help absorption

 

About the Brand: 

The Beauty of Joseon is a South Korean skincare brand that has gained popularity for its products inspired by traditional Korean beauty and skincare practices. Here is an overview of the brand's history:

Founding and Early Years: The Beauty of Joseon was founded in South Korea, and it takes its name and inspiration from the Joseon Dynasty (1392-1910), a significant period in Korean history known for its cultural and artistic achievements. The brand was established with the vision of incorporating traditional Korean beauty ingredients and wisdom into modern skincare products.

Heritage and Tradition: The brand focuses on infusing its products with ingredients that have been used in Korean traditional skincare for centuries, such as rice, ginseng, and black sesame. These ingredients are valued for their potential to improve the skin's texture and appearance.

Product Line and Key Offerings: The Beauty of Joseon has introduced a range of skincare products that have gained a dedicated following among beauty enthusiasts. Some of its notable products include the Dynasty Cream, Radiance Cleansing Balm, and Revive Serum. These products often contain a blend of traditional ingredients and modern skincare technology.

Modern Success and Global Expansion: The brand's emphasis on traditional Korean beauty practices and ingredients has resonated with consumers seeking natural and effective skincare solutions. This has led to increased visibility and demand for their products not only in South Korea but also internationally.

Collaborations and Innovations: The Beauty of Joseon has occasionally collaborated with other brands and experts in the beauty industry to create innovative products. These collaborations have helped the brand maintain its reputation for quality and efficacy.

The Beauty of Joseon's commitment to honoring Korea's rich beauty heritage while providing effective and modern skincare solutions has contributed to its success in the competitive beauty industry. The brand continues to grow and gain recognition among skincare enthusiasts worldwide.