An infusion of Black Rice into Rice Bran Oil provides antioxidant benefits and skin hydration. Heartleaf Extract contributes to nourishment and skin soothing, while Niacinamide is included for skin tone improvement. This reef-safe formulation is devoid of Oxybenzone or Octinoxate. All Haruharu products are vegan-friendly, hypoallergenic, cruelty-free, and free from parabens and 11 harmful ingredients, ensuring a safe choice even for the most sensitive skin.

Details

Skin Types: All Skin Types

Skin Concerns: Dry, Dehydrated, Dull

Why We Love it

Beyond furnishing comprehensive UV defense with SPF 50+ and PA++++, the Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen introduces a natural dimension to your everyday skincare routine. Abundant in polyphenols, amino acids, and fatty acids, Houttuynia cordata extract aids in regenerating the skin's protective barrier and alleviating irritation. Rice bran oil offers a wealth of skin-nurturing nutrients and moisture. This sunscreen leaves no white cast and imparts a natural satin finish. The airless pump packaging safeguards the product against oxidation. It is both vegan-certified and hypoallergenic.

 UVA - Long wave ultraviolet A (UVA) rays penetrate deep into the dermis, the skin's thickest layer and causes premature skin aging, wrinkling and dark spots.
UVB - Short wave ultraviolet B (UVB) rays burn the superficial layers of the skin and is the main cause of sunburn and skin cancer.
PA - More + signs mean longer protection against UVA
SPF - Higher numbers mean longer protection against UVB

What to Expect

The Scents: Scent Free

The Texture: Lightweight, non-greasy, non-sticky + Velvety satin finish

Makes Skin Look/Feel: Smooth, hydrated, and protected

How To Use: 

As the final step in your skincare routine, apply a generous amount to any areas that will be exposed to the sun. Apply 15 minutes before sun exposure, and as needed throughout the day.

Notes From The Brand:

HaruHaru provides honest and reliable skincare solutions for everyday skin concerns. Every product in the WONDER line contains at least 95% naturally-derived ingredients, including antioxidant-rich fermented black rice. WONDER’s U.D.T patented technology allows this active anti-aging ingredient to permeate deeper into the skin for maximum results. All WONDER products are free of harmful chemicals, vegan-friendly and cruelty-free.

About the Brand: 

Haruharu is a South Korean skincare brand that emphasizes natural ingredients, fermentation technology, and eco-friendly practices. Here is an overview of the history and background of Haruharu:

Founding and Early Years: Haruharu was established with a focus on combining traditional Korean fermentation techniques with modern skincare innovations. The brand's name, "Haruharu," means "everyday" in Korean, reflecting its commitment to providing daily skincare solutions.

Fermentation Technology: Haruharu places a strong emphasis on fermentation technology. Fermentation is a traditional Korean skincare practice that involves the natural fermentation of ingredients to enhance their effectiveness. Haruharu uses this method to create products that are rich in antioxidants, vitamins, and other beneficial compounds.

Natural Ingredients: The brand sources natural ingredients such as black rice, Maesil (Korean plum), and honey to create its formulations. These ingredients are chosen for their potential to improve skin health and address various skincare concerns.

Eco-Friendly Practices: Haruharu is committed to eco-friendly and sustainable practices. This includes using recyclable and biodegradable packaging and reducing the environmental impact of its products.

Global Recognition: Haruharu has gained recognition not only in South Korea but also internationally. Its products, often featuring naturally derived and fermented ingredients, have attracted a global audience looking for clean and effective skincare.

Product Range: The brand offers a range of skincare products, including toners, serums, creams, and sheet masks. These products often incorporate fermentation technology and natural ingredients to provide solutions for various skin types and concerns.

Popular Products: Some of Haruharu's well-loved products as of my last update in September 2021 included the Wonder Black Rice Serum and the Black Rice Hyaluronic Toner.